SOUL Tequila

Soul Tequila is a premium label blanco tequila which embodies notions of quality and youthfulness. Inspired by traditional Mexican papel picado (paper cut) and Día de los Muertos (Day of the Dead), the label illustrates a modern depiction of a traditional ofrenda (offering) dedicated in honour to dearly departed souls. The playful typography, coupled with the bold red colour palette offers a fresh contemporary edge appealing to a younger audience.

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